| Monthly Bulletin: July/August 2004 |
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July/August 2004 Bulletin: Special Feature Printer Friendly (PDF)
Propaganda Fuels Violence During the Electoral Campaign
By Alix Arquilliere
Contents:
Summary: The relationship between party propaganda and electoral violence in El Salvador is often an intimate one. Several individuals and entities attempted to curb the use of illegal propaganda and its resultant violence during the 2004 Presidential Campaign. Their efforts, however, were outweighed by the conduct of the contending parties and the mainstream news media, the result of which was an electoral climate charged with fear.
Full Text: Propaganda Fuels Violence During the Electoral Campaign [1]
By Alix Arquilliere
In El Salvador, electoral propaganda and physical violence are often closely linked. During the presidential campaign period in El Salvador, most physical violence was provoked by electoral propaganda activities such as painting, poster hanging, or party rallies. In a number of cases electoral propaganda led to verbal violence (often constituting it), which in turn generated physical violence. The majority of that violence was manifested in confrontations between the two major political parties: the Alianza Republicana Nacionalista (ARENA) and the Frente Farabundo Martí para la Liberación Nacional (FMLN).
The news media shared a certain complicity in in shaping this climate, providing inflammatory coverage, and selling advertising space to groups not legally entitled to disseminate electoral propaganda. The press and television stations permitted the publication or airing of propaganda that clearly violated the electoral code.
The Supreme Electoral Tribunal (TSE), charged with overseeing the electoral process and punishing violations of the electoral code, proved unable to quell the aggressive and tense climate of the electoral campaign. In response, initiatives arose to pacify the verbal and physical confrontations between party militants. These efforts, however, were also insufficient. Propaganda frequently violated the electoral law, fomenting violence and fear and weakening the electoral system.
Numerous confrontations between party militants arose throughout the electoral campaign, resulting in destruction of party propaganda, damage to party offices and injurty or death of party activists. The political parties presented more than fifty denunciations to the Supreme Electoral Tribunal (TSE) about cases of electoral violence and other violations of the electoral law.
For the months of February and March there was an average of one violent act related to the electoral campaign every three days. The following table details the types of acts committed. It is not comprehensive, and is based primarily on incidents reported in La Prensa Gráfica and El Diario de Hoy.
* In these cases, it is difficult to know if the crime is of a political nature or just common crime. ** In these cases, it was not determined who was responsible for the damage.
Leaders of both major parties consistently denied that the use of violence was a party strategy. That said, each party is responsible for the behavior of its militants. It does not, however, make sense to simply blame a few fanatic militants when the discourse of party leaders continues to encourage violence.
There were policy
initiatives to prevent violence between party activists, such as a
restriction on painting and poster hanging, or requiring notification of
municipal authorities before a rally. These initiatives, however, produced
minimal results.
Insinuating Violence and Promoting Fear Beyond strictly electoral violence, other incidents of day-to-day violence, in addition to public discussion of the Anti-gang Law, contributed to the climate of fear. The media’s contribution to generating and maintaining this climate highlighted the sometimes-blurry line between news and propaganda. Party candidates in turn exploited the the tension and fear to their advantage.
TSE Magistrates Julio Hernandez and Pablo Cerna denounced "the campaign of terror or fear," and said that, "if one votes with fear or stricken with terror, it cannot be said that the vote is free and conscientious." [2]
The ARENA party emphasized, in much of its discourse, the "terror" of the FMLN. In exhorting the public to "not to fear the FMLN," ARENA Presidential Candidate Antonio Saca was insinuating quite the opposite, suggested that Salvadorans did indeed have something to fear. [3] El Diario de Hoy quoted Saca the same day as saying, in reference to the purported threat represented by the FMLN, "the homeland is in danger." [4]
The 288 guns supposedly destined for the FMLN Municipal Government of Mejicanos presents a prime example of the sowing of fear to discredit a political party. The story was given extensive coverage (articles running from February 3 to 28), despite clarifications given by the Forjas Taurus Brazil and Hunter’s Gun companies, the municipal governments of Mejicanos and Antiguo Cuscatlan, as well as the Human Rights Ombudswoman, demonstrating that the guns were not ordered by the Mejicanos Municipal Government.
This coverage gave voice to speculation about the weapons’ intended use, some suggesting that the Municipal Government of Mejicanos was going to arm gang members or commit violence on Election Day. Rene Figueroa, of ARENA, was quoted in La Prensa Gráfica as asking, "Could it be that the FMLN wants to arm its activists to increase violence?" [5] Rene Aguiluz, of the CDU-PDC, said that, "it should be investigated whether the FMLN prepared a boycott of the presidential elections." [6] This type of public reaction is indicative of the level of distrust and fear reached in the electoral campaign.
Threats of Fraud and Disruption of the Electoral Process ARENA and the FMLN both accused the other of planning to commit fraud or generate disturbances on Election Day. These threats and accusations of fraud or violence generated fear and distrust among the electorate. An article by Lawyer Ernesto Alfonso Buitrago in CoLatino said:
An opinion article in La Prensa Gráfica read:
ARENA warned of the threat of a boycott by the FMLN. El Diario de Hoy ran the front-page headline, "They Warn of a Boycott." [9] The following day the same periodical ran an article headlined, "Plan to Boycott Elections," that implicitly accused the FMLN. [10]
These examples illustrate the levels of slander and defamation reached during the electoral campaign.
La Prensa Gráfica published opinion polls about the electoral campaign. Of those polled, 79% thought that the campaign was violent and 69% thought it was superficial. To the question "Which party has been the most violent?" 51% responded "the FMLN," with 23% answering "ARENA." [11]
The very words used by pollsters can influence the results of public opinion polls. El Diario de Hoy published a poll to show how people characterized the candidates. People chose adjectives like "ill-mannered," "corrupt" and "repugnant" from the words provided to describe FMLN candidate Schafik Hándal while the adjectives proposed in the poll for ARENA candidate Tony Saca were less harsh (the most derogatory being "angers easily," "arrogant" and "liar.") [12] This type of manipulation encouraged perceptions of the FMLN candidate as an immoral and aggressive person.
Despite public perception about the party most responsible for perpetrating violence, the March 5, 2004 edition of El Mundo reported that the FMLN had filed twenty-three denunciations against ARENA for cases of electoral violence, while ARENA had presented twenty-two denunciations against the FMLN. This would suggest that, in reality, the violence generated by the FMLN was equal or less than that generated by ARENA.
Propaganda constituted a central problem during the electoral campaign. A substantial portion of it violated Articles 227 and 237 of the Electoral Code, specifying the appropriate times and places for propaganda and the people authorized to disseminate it. The electoral campaign was also marked by "dirty" propaganda that violates Articles 177 and 179 of the Penal Code, dealing with crimes against honor.
In an opinion piece, titled "Propaganda and Information," columnist Carlos Mayora Re proposes an appropriate reflection about propaganda and its impact:
Electoral propaganda is unavoidable, but it undermines the rules of the game when it does not respect the regulations defined by the Electoral Code, and when it attacks the reputation of people involved in the electoral process.
Furthermore, it is obviously not just the content of the propaganda that comes into play, but also the quantity. Of the four contending parties, greater financial resources meant that the wealthier parties were able to create and disseminate more propaganda. The ARENA party in particular developed a strategy aimed at overwhelming the national news media with their propaganda, an effort that was made possible in part by the party’s superior financing.
Propaganda represents a complex issue, raising questions about whether activities outside of a political party’s self-promotion might be considered propaganda. If adopting this lens, the unequal coverage of different parties in the media could be considered a form of disguised propaganda.
During the campaign period, the general distribution of information on the newspaper pages was as follows:
The words used to present information often reflect a biased position, thereby constituting a form of disguised propaganda. La Prensa Gráfica, for example, carried a headline that read, "Red Tide Invades Mejicanos," to cover an FMLN rally in that city. [14]
Colombian journalist Javier Restrepo, professor at Pontificia Javeriana University and the University of the Andes, one of the most notable proponents of journalistic integrity in Latin America, says, "In taking sides for good or bad, the press is losing that guarantee called credibility." It is worth mentioning that La Prensa Gráfica and El Diario de Hoy offered a substantial amount of print space to anti-communists like Fidel Castro's daughter and the Cuban writer Carlos Alberto Montaner. Both compared El Salvador to Cuba and predicted a "horrible tragedy," involving "conflicts with the military, with society, and the collapse of all productive potential" if the FMLN won. [15]
The role of journalists is to contribute to public knowledge, not to generate fear through flimsy analogies and doubtful associations. In this sense, the analogy drawn between the Venezuelan crisis and possible conditions under an FMLN government is highly speculative, as are the links between the FMLN and the March 11 attacks in Madrid questionable.
In El Diario de Hoy, after a front-page article titled, "Chavez Sinks Venezuela into Chaos," and three pages about the Venezuelan crisis, there was a photo of Schafik Handal with Hugo Chavez. [16] Handal and Chavez are indeed acquaintances. If taken as an isolated incident, publishing this photo after a special report on the Venezuelan crisis could reasonably be considered a neutral act. If taken within the larger context of FMLN treatment in the media, use of the image seems less innocent. It suggests that the events in Venezuela will occur in El Salvador if Handal wins.
In an article about the March 11 bombing in Madrid, El Diario de Hoy also pointed out past links between the ETA and the FMLN, effectively insinuating that the had been FMLN involved in the attack. [17] Despite the Spanish Government’s repeated assertions about ETA responsibility for the attacks, no proof ever surfaced to substantiate the claim. Furthermore, the article takes advantage of the tragedy to bring up the links between the FMLN and ETA during the 1980s, when the FMLN was a guerrilla organization and not a legitimate political party as it is today. Review of history in order to analyze the present is relevant, but the historical evolution of the parties mentioned must also be taken into account. The links between ETA and the FMLN in the 1980's could indeed be true. What is questionable is to imply a direct link, in the headline, between the FMLN and the attacks in Madrid.
The majority of violations involving electoral propaganda, however, were much more obvious and serious. Throughout the country there were violations of Article 232 of the Electoral Code. Article 232 reads:
A great deal of electoral propaganda, especially television advertisements, violated Article 232 of the Electoral Code, which reads:
Examples of these violations are as follow:
The political parties, particularly ARENA, did not respect the legal campaign periods. Painting and posters hanging began several months before the legal date set by the TSE. Propaganda in the media ran until March 21, Election Day. These are violations of Article 230 of the Electoral Code, which reads:
In the press, propaganda dissemination continued through March 18, 19, 20, and 21 in spite of the prohibition, and even intensified. For example, on Election Day, the Woman for Freedom (Mujeres por la Libertad) association published the same three pages of advertisements against the FMLN in each of the two major newspapers.
Propaganda disseminated by institutions that were not political parties or coalitions was a serious problem, as it violates Article 227 of the Electoral Code, which reads:
In other words, all paid advertisements placed by Women for Freedom or by the Revolutionary Tendency of the FMLN (Tendencia Revolucionaria) were illegal. The associations that published these advertisements are closely linked to political parties, suggesting that their activities were part of a larger party strategy. Furthermore, the advertisements generally constituted insulting propaganda. Many of them could be considered violations of Article 228 of the Electoral Code, which reads:
In this way, political parties were instigators and accomplices to illegal and dirty propaganda. This type of illegal and defamatory propaganda reached a climax with an advertisement in El Diario de Hoy on March 18 and 19, taken out by unknown individuals in the name of the National Association of FMLN War Veterans of El Salvador (Asociación Nacional de Veteranos de Guerra del FMLN El Salvador). This press release mentioned clandestine armed groups closely linked with the FMLN, the Cuban Government and gangs. "We blame the Salvadoran Communist Party FMLN for any attack that journalists might suffer in our country." [23] The advertisement was illegal because of the dates it was published, because it was not taken out by a political party, and because it was defamatory. On March 20, Mauricio González Ayala, coordinator of the FMLN War Veterans, published a response in CoLatino, La Prensa Gráfica, and El Diario de Hoy, in which he demonstrated his disgust for the publications:
The FMLN presented a denunciation before the TSE, for violation of the Electoral Code Articles 230 and 284.
Illegal and dirty propaganda primarily concerned ARENA and the FMLN (two other notable examples being a flyer showing Tony Saca dressed as a woman, with the slogan, "The best is behind," and a pamphlet published by ARENA comparing the supposed values of the FMLN with those of ARENA). But ARENA launched a propaganda strategy much broader and more insulting that that of the FMLN.
Beyond the paid advertisements, dirty propaganda also arose in opinion articles and editorials that constituted obvious attacks on the honor of certain candidates. El Diario de Hoy carried an article titled, "Reasons Not to Vote for the Communists." Among the fifty-two propositions, all defamatory, were the following:
These examples of illegal and dirty propaganda demonstrate neglect for the basic rules of democracy, lack of regard for the laws that regulate the electoral process and lack of respect for political adversaries. They also represent a lack of respect for the electorate, since the dirty campaign served as a means of avoiding debate over each party’s platform.
Initiatives for an Electoral Campaign Respectful of the Law and the Democratic Process Within the disrespectful and often violent context of the electoral campaign, some institutions and sectors of the population made calls for peace and respect. These reactions to violence and dirty propaganda were meant to calm the electoral climate. Although insufficient, they demonstrate a commitment to democracy on the part of important sectors of Salvadoran society.
The following examples are noteworthy:
The Human Rights Ombudswoman (PDDH), Dr. Beatrice de Carrillo, issued reports about respect for political rights during the campaign. In its second report, the PDDH denounced the violations of the democratic process:
On March 2, La Prensa Gráfica published a press release by the Deans of the University of El Salvador, the José Simeón Cañas Central American University (UCA) and the Technological University:
On March 19, thanks to an initiative on the part of those three Universities, the four presidential candidates met to sign a non-aggression pact.
Several organizations that protect human rights mobilized to denounce the violent turn of the electoral campaign. The Human Rights Consortium and other organizations such as CESTA, APROCSAL, FUNDASAL, and FESPAD issued a declaration stating that:
The Madeleine Lagadec Human Rights Promotion Center urged people to vote free of fear:
A press release from the Technological University, entitled "Mr. President," went one step further than a simple denouncement of the dirty electoral campaign, and appealed for reforms to the electoral system to guarantee and strengthen democracy:
Sadly, all these calls were necessary, due to widespread violations of the electoral code and numerous acts of violence. Even though these calls did not have the desired effect, they show the sensitivity of important sectors of the Salvadoran population to the basic norms and rules of the democratic process.
The electoral campaign was characterized by violence and violations of the laws that regulate the electoral process. The political parties, especially ARENA and the FMLN, were responsible for generating a climate of fear and disrespect. During this electoral campaign, just as Joaquín Samaoya pointed out in his La Prensa Gráfica article, "Fear Does Not Allow Us to Think," the political parties did not contribute to the strengthening of democratic values:
The 2004 presidential campaign did not strengthen a democratic culture. The insults, threats and use of the past prevailed in the speeches by the ARENA and FMLN candidates, and supplanted a true debate over their respective political platforms. The mainstream media was an accomplice to this process. The consequences are evident: citizen denial of the right to be informed and vote free of fear and intimidation.
Notes:
[1] This article was adapted from Section 4 of the 2004 CIS International Election Observation Mission Final Report. The full report is available at: http://cis-elsalvador.org/election_observers_finalreport2004.htm
[2] CoLatino. March 8, 2004.
[3] La Prensa Gráfica. February 22, 2004.
[4] El Diario de Hoy. February 22, 2004.
[5] La Prensa Gráfica. February 23, 2004.
[6] La Prensa Gráfica. February 23, 2004.
[7] CoLatino. March 19, 2004.
[8] La Prensa Gráfica. March 4, 2004.
[9] El Diario de Hoy. March 7, 2004.
[10] El Diario de Hoy. March 8, 2004.
[11] La Prensa Gráfica. March 2, 2004.
[12] El Diario de Hoy. March 7, 2004.
[13] El Diario de Hoy. March 20, 2004.
[14] La Prensa Gráfica. March 2, 2004
[15] El Diario de Hoy. March 10, 2004.
[16] El Diario de Hoy, March 10, 2004.
[17] El Diario de Hoy. March 14, 2004.
[18] Código Electoral. Article 232.
[19] Código Electoral. Article 232.
[20] Código Electoral. Article 230.
[21] Código Electoral. Article 227.
[22] Código Electoral. Article 228.
[23] El Diario de Hoy. March 18, 2004.
[24] El Diario de Hoy. March 20, 2004.
[25] El Diario de Hoy. March 16, 2004.
[26] CoLatino. February 12, 2004.
[27] TSE Act. February 19, 2004.
[28] La Prensa Gráfica. March 2, 2004.
[29] CoLatino. March 3, 2004.
[30] CoLatino. March 19, 2004.
[31] Señor Presidente. Universidad Tecnológica. March 20, 2004.
[32] La Prensa Gráfica. March 1, 2004.
Corrections:
The May-June CIS Bulletin featured an article entitled "Statements by United States Government Officials Intimidate Salvadoran Voters," which listed U.S. Congressional Representatives Raul Grijalva and Xavier Becerra as U.S. Senators. Raul M. Grijalva and Xavier Becerra represent the 7th District of Arizona and the 31st District of California, respectively.
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